I just found out from a friend that a marketing campaign that I didn’t know whom the communicator was. It now appears that is a candy company. They has been doing below the line marketing campaign all over Sweden, targeting bikes in all major cities among them Malmo. The campaign looks like this and covered many bikes all over the kingdom of Sweden!
You can check it out here!
Can you tell what company it is? Me neither. Is this not a good example of how to waste money on a mass massage trying in a native attempt to get some sort of reaction of busy people?
What a waste!
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