Launch an music album that is more alternative, I would make sure to have a "hit", a mainstream song that would get that song to be played at clubs, at peoples parties, at dinners and out in summer parks get people to talk about it and get the full viral effect going strong.
Before it must have been more difficult to get a good distribution going of an album, either you made it or you didn’t (you were as an artist more dependent on your record label for distribution). That was before smart inventions such as Itunes, Youtube and Spotify was around. Now people can explore and enjoy albums and artist they would never really listen to and thanks to that "hit" people or at least me would explore that particular album. My own experience has shown that this is the case. I don’t know if it’s just me or if this would be the case for more than just me.
This "hit" wonder is applicable on more industries and it’s really interesting to observe the force it.
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