Thursday, July 30, 2009

Good cause no engagement? I say no no!

I was at a fair the other week in Sweden and I got really surprised of how organizations with a really good mission and vision, really lacked a way to engage the people.

Come on-to be able to act with the principle of doing well by doing good you need to do something to engage people!

Come on, we live in a world with a lot of blur and messages coming from everywhere at any given time or place-we are never left alone which is both good and bad!

Come on, if you as an organization with a great mission completely miss the fact that for people to see you-you need to engage in a interesting way-come on people we live in the experience economy and that’s a fact!

Come on, next time-think and engage and I promise you that you will have more people paying  attention to you!

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