Good cause no engagement? I say no no!

I was at a fair the other week in Sweden and I got really surprised of how organizations with a really good mission and vision, really lacked a way to engage the people.

Come on-to be able to act with the principle of doing well by doing good you need to do something to engage people!

Come on, we live in a world with a lot of blur and messages coming from everywhere at any given time or place-we are never left alone which is both good and bad!

Come on, if you as an organization with a great mission completely miss the fact that for people to see you-you need to engage in a interesting way-come on people we live in the experience economy and that’s a fact!

Come on, next time-think and engage and I promise you that you will have more people paying  attention to you!

Service-the thing you need

After spending years in South Africa experiencing great service both in restaurants, café’s, stores- you name it-great service was always at your hand-a real experience. It was something that I grew used to and really appreciated.  

 

Now 6 months in Sweden I can now confirm, service is long gone forgotten-you pay too much for most of the services and products from rude employees that don’t feel that they are required to go that extra mile-its an experience but not the type that I want to support-I really hate the none-existence of service and I speak loud of these to people around me every time they occur.

 

Here is a great business opportunity - open a restaurant that got good quality food to a fair price and extraordinary service-blow them away, given them the experience they never expected and they will be happy, they will come back, and they will speak about "Restaurant Service” and more people will come.   

 

Go service go!

illusions-is that the world we live in?

Back in the day magicians and similar artists of trade blew their spectators away with great tricks of illusion - simply great entertainment!

Is this the world we live in today any different? Is it that we simply buy into a particular marketing message (illusion)? 

Or has it changed and we as a group is now hearing the word of mouth and adjusting our desires and needs of something dependent on what people that we trust tells us? Or do we act as individuals and do what we want and how we want it? Should the marketing message continue to be an illusion? If not, to whom should marketers communicate with and how? 

My observations tell me that the word of mouth effect surely applies to certain aspects of the modern person-other areas are true necessities and we buy into it anyhow whatever is being said about it! So what does one do to find the holy grail aka. the ones that start the word of mouth effect may it be in a small scale or larger scale?