In Sweden, selling medicine has been a state owned monopoly up until recently. A couple of companies jumped at the opportunity to start selling and providing the Swedish population with medicine. Nothing wrong with that.
Now when it comes to market share and marketing-almost all of the new pharmacy owners are trying to build their brand and gain recognition by using TV, again nothing wrong with that, besides that all the other owners are doing just that!
Come on, here is the opportunity of an lifetime. Get some with creative ideas going that speaks to your customer.
Be bolder then the others and you will see a good ROI.
Dare it, Try it, Test it, tweak it!
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